Gettin' Jiggy with it

Juxtaposition is a fancy rhetorical effect used to create contrasts when two or more ideas are compared to one another. It can be used both literally and figuratively. It helps to create subtexts of meaning in between the lines. The good cop, bad cop routine is a simple example. It shows the differences or similarities in their connection and controls the interest of the reader or audience. Adding more elements to a scene will increase the meaning again and can change depending on the order of the ideas or images presented.

Timing and space are important to consider.

Elements to help create juxtaposition include color, size, age, gender, race, height, and personality. Meanings can be found in private languages and strange imagery through the use of symbolism. Every element can have multiple meanings determined by its juxtaposition. This technique is used extensively in media advertising using both words and images.

List of Juxtaposition elements:

- War and Peace
- Authority and free will
- Modern and old fashioned
- Light and dark contrast
- Love and separation
- Bricks and metal
- Friendship and loneliness
- Adults and children
- Good and bad
- Law and rebellion
- Cool and uncool
- Young and old
- Stereotypes and reality
- Fat and skinny
- Danger and Safety
- Big and small
- Red and blue
- Smart and dumb
- Nature and Industrial
- Strong and weak

Ad placement is important...



How about McDonald's for lunch?


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